The Cream Show

SITE Gallery & The Albert Dock Company

Are proud to present:

The Cream Show

As Cream gears up to its 15th Anniversary the super brand have joined forces with Liverpool’s Site Gallery and Albert Dock Company to present ‘The Cream Show’. This will be very definitely more than just an exhibition, in true Cream style; the show will delight and explore the unique work of Cream Fans from around the world using sights and sounds of the super-club. An international competition has been launched to ‘Customise Cream’ in a bold move James Barton has handed over the image of Cream to anyone who wants to make it their own.

Cream CEO James Barton says: We will be celebrating our 15th birthday this October, and what better time to allow people to get creative with our brand image than this milestone age. Over the years the logo has been designed in hundreds of different ways for the many different events that we’ve held around the world, however, this is the first time that we’ve allowed anyone other than ourselves to get creative with it, I’m really excited to see the results”

“Cream represents such a cultural icon. Over the last fifteen years, their music, visuals, attitude and state of mind have been one of the biggest influences on popular culture in the UK and around the world. To work directly with them on putting together this show is something of a dream come true - not just because they are who they are, but because this offers us all the opportunity to make a show which truly crosses over the borders between art, design and popular culture. That's why we've also opened up the show to allow Cream fans from around the world to participate in our two on-line competitions. In this way, they'll have the opportunity to have their designs or films shown alongside the art and design works that we've specially commissioned for the show - as well as the exciting public events that we'll be organising with Cream at the Albert Dock. It’s going to be so much fun - and a brilliant experience for anyone who comes along’’ Said John Byrne co-curator of Site

Joe Edge, Director of The Albert Dock Company said “Cream is representative of a generation and the Albert Dock Company is very excited about this international competition, bringing fresh ideas and talent to The Cream Show, where better than a World Heritage Site to bring such a unique exhibition of popular culture in the lead up to the Capital of Culture Year.”

Uniquely, The Cream Show is also offering a chance for Cream fans around the world to participate in the exhibition by entering one or both of our competitions.

As the first of its kind this unique art exhibition is also open to everyone from all corners of the globe - allowing those with a passion for Cream or electronic music to have their works exhibited via one or both of our on-line competitions.


The on-line competitions

Customise Cream

Taking the Cream logo as your starting point, anyone is invited to send jpgs of their artworks and designs for this competition. Works can be fun, frivolous, critical, thought provoking or political.

The best art works and designs for the ‘Customise Cream’ show will be edited into a video which will be shown in the Liverpool Biennial Cinema at Site www.ljmu.ac.uk/site (and at this year’s Creamfields festival on 25th August). A version of the film will be available on-line.

Send e mails with your artworks/designs attached (as jpg images, 300dpi) to The Site team at sitegalleryliverpool@hotmail.co.uk Remember to give us some details about yourself and your ideas. Feel free to include a photo of yourself if you wish. The final deadline for this project is Wednesday 15th August, but the earlier you get your artwork/designs to us the better.


‘Cream Video’.

For this competition, you have the choice of 3 tracks (from artistes appearing at this year’s Creamfields festival) these are:

The Chemical Brothers ‘Do It Again’

Groove Armada ‘Get Down’

Justice ‘Dance’

And use one of these tracks as the background for shooting, editing, mashing, scratching, dubbing (or whatever) your very own Cream Video. Participants are then required to upload their videos onto You Tube, and to send us their details (and a link to their work) at sitegalleryliverpool@hotmail.co.uk

Once again, don’t be afraid to criticize, don’t be afraid to re-generate, deteriorate or re-energise.

Entries must also be submitted by 11th August.

The Winner of this competition will win VIP tickets to this year’s Creamfields festival and may be used for a viral campaign and unleashed to the world. The best of the rest will also be made available as links on the Cream and Site Web Sites and My Spaces.

For both competitions, the best works will be selected by a panel including James Barton (Cream CEO), John Byrne (Manager and Co-curator of Site), Paul Domela (Liverpool Biennial and Co-curator of Site) and Helen Klemm (Site/Design Academy Outreach Manager).

You can view a selection of the work at the following URL :

mms://mms2.livjm.ac.uk/jbworld/cream/concreteone.wmv

The Cream Show will open to the public on Wednesday 22nd August (PV Tuesday 21st) and will run until September 23rd. It will be held at Site Gallery, Albert Dock, Liverpool (www.ljmu.ac.uk/site). Site, a collaboration between Liverpool School of Art and Design, Liverpool Biennial and the Albert Dock Company. The Cream Show is fully supported by Cream.


For further press information please contact:-

Gill Nightingale @ Cream / gill@cream.co.uk / Tel: 0151 707 1309